Stephan Spencer, President and Founder of Netconcepts, gets to the heart of PPC with Alan Rimm-Kaufman, leader of the Rimm-Kaufman Group, writer and distinguished speaker in this informative podcast.
From click fraud to paradigm shifts in PPC, this interview informs and teaches us how to be more “paid search”-savvy on a corporate level. Learn how to channel Alan’s passion for search, and find out how his tips can benefit you in this 55 minute podcast.
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In this interview, Stephan Spencer sits down with Netconcepts’ analyst Jeff Muendel, to talk about MySpace marketing tips. Learn how to utilize this social media tool to market your business, expose your brand, and make friends!
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Stephan Spencer recently sat down to discuss SEO with Google software engineer Amanda Camp. Amanda personally developed many very popular Google tools and she continues to innovate the search engine space. Get the insiders’ perspective into Google’s latest innovations, sitemaps, Googlebot, PageRank, and which best practices will put your site in Google’s good graces.
The interview has been edited down to 33 minutes and is now available to listen to:
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I had the distinct pleasure of spending an hour on the phone with Vanessa Fox, Product Manager of Google Webmaster Central, interviewing her just over a week ago. Our discussions ran the gamut of SEO issues — redirects, duplicate content, AJAX, Flash, PageRank, and of course, the wealth of tools and reports that Google has made available in their Webmaster Central.
If you prefer to read this interview, check out the transcript.
The interview has been edited down to 40 minutes, and is now available for you to listen to.
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Eric Ward has been link building since the early 1990’s and well before the days of Google’s PageRank. His client list includes such large companies as Amazon.com and the Discovery Channel.
Listen to this 36-minute interview, as AMA conference chair Stephan Spencer pulls some great link building tips and tricks out of Eric.
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A-list blogger Toby Bloomberg is a leading light when it comes to business blog and social media strategy. Her popular Diva Marketing Blog is both an insightful marketing resource and a fun read. Through her company, Bloomberg Marketing, where she is president, Toby helps clients develop integrated marketing plans that utilize interactive tactics such as blogs, podcasts, video, and social media. Stephan Spencer, Netconcepts’ founder and president, had the pleasure of recently interviewing good friend Toby.
Listen to this 23 minute podcast, and hear what Toby had to say about blogs, social media strategy, and more…
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Get an inside look into this valuable online encyclopedia in Stephan Spencer’s interview with SEO specialist Jonathan Hochman. They cover topics like: building knowledge about your brand, delivering traffic to your website, avoiding “linkspam” and things you should definitely not do to anger the Wiki editors.
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In this engaging interview with Dave Olson, Marketing Coordinator for Elastic Path Vancouver, Netconcepts’ VP of Search, Brian Klais discusses his first-hand knowledge of organic search.
In this podcast, Brian focuses on the knowledge and on-going expertise needed to succeed in the organic search market. SEO Best practices can be found anywhere, (just search Google). However, how are you scaling optimization across your entire website? Which techniques will light the most search engine bulbs? How can my keywords open the door to the Long Tail of Natural Search? Listen as Klais answers these questions and shares his expertise on the latest techniques used to get found through organic search.
Interview conducted by Dave Olson, Marketing Coordinator for Elastic Path (Elastic Path podcast 24) on Tuesday, February 13, 2007.
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The phrase “social media optimization” is relatively new to search. SMO is defined as: the new art of wielding tools, strategies, and influence for the purpose of gaining visibility on social media networks and websites like Digg.com, del.icio.us, reddit, NewsVine, Netscape.com, MySpace and even Wikipedia.
Neil Patel a leading practitioner of social media optimization, a top influencer at Digg.com and an eloquent speaker. In this 15 minute interview, Stephan Spencer, President and Founder of Netconcepts, sits down with Neil to talk about the most important social media sites. You’ll learn how to get there, how to determine potential risks, and what the benefits are to engaging in SMO.
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In this interview with Brian Quinton, Senior Editor of DIRECT Magazine, Netconcepts’ VP of Search, Brian Klais discusses the key performance indicators facing search marketers today. Learn, from an industry leader, the essential concepts behind the Long Tail of Natural Search. Listen and discover how to utilize website analytics to grow your “tail,” increasing your search engine marketing ROI.
Interview conducted by Brian Quinton, Senior Editor of DIRECT Magazine on Thursday, February 1, 2007.
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